QA article by The FWA team — Read all about our thought

Instructions on Details

Our journey has been marked by countless successful projects that not only for achieved but surpassed our clients' goals, reinforcing their trust in us as a leading innovator in the digital.

Quality over quantity

In an increasingly competitive context, must stand out against players (other rail brands, carpooling, airlines, while the destination “Switzerland” it promotes suffers from a lack of desirability on our side of the border.

Lets go inside the topic

We’re not here to help Babybel develop new flavors, EDF invent new batteries, or Adidas engineer a next-gen sole. But we can help these brands rethink their positioning, explore new uses, expand their core business, and develop meaningful extensions, ensuring their cultural relevance today and their place in tomorrow’s market.

• We confront these trends with the real-life experiences of your customers and users.
• Our approach is built on two pillars: identifying emerging trends and conducting an in-depth analysis
• We capture cultural and behavioral trends before they become mainstream.

“ One visual theme that we implemented throughout the website is the juxtaposition of two opposing typefaces ”

Building a distinctive, ownable brand territory for TGV Lyria one that creates an emotional connection beyond purely rational factorsThis communication territory is rooted in TGV Lyria’s unique bi-national identity and highlights the shared values and cultural connections between the French and the Swiss connections embodied by the brand itself.